Professional Copywriting

Selecting the right keywords is essential to your ads being displayed but that doesn’t mean your customer will actually see your ad. To be seen, you have to have creative copywriting. SitePropeller copywriters deliver ads that get noticed.

But copywriting doesn’t end with the creative, each keyword phrase is reviewed and then linked to the most relevant page on your website so that search result click-through makes sense to your client.

By ensuring that your customer’s search and click through on your ad lands them on a page relevant to your search, your firm will not only gain the trust of potential clients by making “click sense” but your ads will produce a higher conversion rate to actual sales.

Persuasive Copywriting

We start with keyword research and existing copy in your marketing collateral to develop compelling and attractive ads for each keyword phrase. We specialize in writing ad copy that persuades potential customers to click thru to your site.
 
Compliance Testing

SitePropeller Copywriters format and test all of your ads so they comply with the ever-changing guidelines allowed by Google, Yahoo, and such search engine companies.
 
Ad-Variant Testing

Our Copywriters develop and “AB” test two compelling ads for each keyword phrase. Many times one word can make the difference between a good conversion rate and a great one. This service varies depending on your level of service.
 
Landing Page Relevancy

We review your website structure to determine the most relevant landing page for each ad.  Display urls will list your website for branding purposes but ads will link the appropriate page to the customer’s search.